Winston Churchill said, "A lie gets halfway around the world before the truth has a chance to get its pants on." Which is completely true, when we hear a rumor from someone we most likely believe them. But as human beings we eat up gossip, we enjoy hearing about other people's lives, especially if we know them fairly well. We find entertainment by talking about how this person got cheated on or what this girl said to this one girl or that that girl sucks so much dick. We absorb information like this and when we see a certain person and have gossip on them, we kind of see them as this cheater or whore or whatever dirt we got on them that may or may not be true. I remember always hearing from people in our parents generation saying, "Why does the news only talk about bad things, why don't they talk about good things that happened." Truthfully if they did not many people would really be interested, but at the same time there needs to be a problem and we watch or follow the news to see how it gets solved, if it ever does. If you look at the magazines they have displayed so everyone would see at grocery stores of book stores, its probably going to be some gossip magazine with a big headline that says someone and someone blah blah blah. But gossip is like a double edges sword it brings benefits but you reap what you sow. Gossip may give you a negative impression on someone, but what if those rumors you hear are true, they would be like warnings you must heed. To or not to trust a person or believing what they say . You can gain a lot of insight on a person if the rumors you hear about them is true because when people open up to you they also want you to like them so they could kind of twist a story around to make them seem less as the bad guy and they would only give you their  perspective of the situation. Gossip can lead to a friendship or getting the shit beat out of you, it just depends on how you use that information may it be true or false and how it affects your opinion on someone.